Ebay becomes a social network
Ebay has joined the social networking club, launching hundreds of mini-network “neighbourhoods” on its US marketplace.
They are designed to allow regular sellers and buyers of particular items to discuss their latest finds and share advice. Six hundred neighbourhoods have been created, covering items such as musical instruments, iPhones and Sci-Fi books.
Each of them pulls together existing content from other areas of the site, such as blogs, reviews and search results, as well as providing a discussion area for members.
The pages will prove extremely useful to those who regularly visit the site to perform the same searches, because of the new grid format for search results. In each neighbourhood there is a grid of images taken from product descriptions. Hovering over an image zooms in slightly, and provides a short description along with the current price.
The images also act as links to the product auction page, allowing people to quickly check for newly-listed products in their area of interest.
User can sign up to as many neighbourhoods as they like, and eBay will also accept requests for the creation of new ones.