Yahoo! to change the Overture name

Internet portal Yahoo! is to rename the Overture online marketing company it bought nearly two years ago to Yahoo! Search Marketing Solutions. As part of the plan, all the paid-for services will be brought under the same umbrella including Yahoo! Shopping’s Product Submit and Yahoo! Directory’s Express.

In order to provide a one stop shop for its customers, Yahoo will move Overture’s website to a new ‘Advertising Solutions Centre’ site. There, for example, customers will be able to access search marketing tools.

Yahoo! says it will also be publishing a set of APIs covering Web, video, image, news search and local search. This will allow search engine optimisation and marketers to build front ends and other applications linking directly into Yahoo!’s search engine.

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