New .mobi domain gets ICANN backing

At a meeting in Luxembourg on Monday, ICANN (Internet Corporation for Assigned Names and Numbers) approved the use of the .mobi top-level domain for use with sites aimed at mobile phones.

The new domain had the backing from a number of mobile telcos and companies involved in the mobile phone business including Ericsson, Microsoft and Vodafone.

They felt that the new domain was needed to spur a completely new industry in providing content for the latest generation of phones. As much of this content would also be provided for traditional PCs, parallel websites – optimised for mobile phone screens and bandwidths – are needed to direct the phone to the correct version.

The quasi independent ICANN is responsible for managing and coordinating the Domain Name System (DNS) and the top-level domains (tlds) and is responsible for accrediting the domain name registrars.

The word ‘mobi’ comes from the Dutch slang word for a mobile phone. Not many people know that.

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