Google encrypts personalised search results
Google has turned on encrypted search by default for all users who are signed into their Google accounts.
Users logged onto Google services will over the coming days see the https prefix, meaning the pages are protected by SSL in a bid to protect personal details in searches.
“We recognise the growing importance of protecting the personalised search results we deliver,” said Evelyn Kao, a product manager, on the Google blog. “As a result, we’re enhancing our default search experience for signed-in users.”
“This change encrypts your search queries and Google’s results page,” she said. “This is especially important when you’re using an unsecured internet connection, such as a Wi-Fi hotspot in an internet cafe.”
Websites you visit from our organic search listings will still know that you came from Google, but won’t receive information about each individual query
People without Google accounts, or who are not logged in, can already manually navigate to https://www.google.com. Google already encrypts all Gmail traffic.
Although the security upgrade provides added protection for users, it could worry website owners that rely on feedback from the company, but Google said it would still supply sufficient analytics tools.
“Websites you visit from our organic search listings will still know that you came from Google, but won’t receive information about each individual query,” Kao said.
“They can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools.”