No wonder its competitors are running scared – as a rev 1 product, this is a statement that the rules of smartphone design and UI have changed forever. But that’s not all. Apple has defined a new UI paradigm based around finger touch. Take an iPhone and visualise it as an in-wall room controller. Double the size and have it as a Wi-Fi-driven, IP-enabled, universal remote control complete with video camera support for your front door security. Drop in VoIP as a sideline, and the possibilities take off.

With this design and user interface as a starting point, imagine an A4-sized radical tablet computer, complete with soft keyboard (and Bluetooth-attached real keyboard and mouse as an option). There’s no better platform from which to launch a true voice-controlled solution, either. The possibilities are endless, and the initial release as a phone is just the start. Where does this leave the competition? Up a creek without a paddle.
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