The Samsung Galaxy S4 smartphone will be launched in New York on 14 March, taking Samsung’s fight for market supremacy to Apple’s doorstep.
The Galaxy S4 be the first flagship device the company has launched in the US in three years, company spokeswoman Chenny Kim said, and comes amid a Samsung advertising blitz in the US that has including light-hearted jabs at Apple’s fans.
“We introduced the Galaxy S III in London last year, and this time we changed the venue (to New York)… as we were bombarded with requests from US mobile carriers to unveil the Galaxy S4 in the country,” according to Samsung Electronics’ mobile division chief JK Shin.
What’s inside?
Samsung Galaxy S4 specs: what we expect to see
The Galaxy S4 is expected to feature a higher-resolution display and camera than its predecessor, as well as a faster quad-core processor.
Samsung unveiled its first Galaxy S during the CTIA mobile trade show in the US in 2010, followed by the Galaxy S II at the MWC fair in Spain in 2011 and the Galaxy S III in London last year.
Samsung Electronics may have lost its lead in the US handset market but globally the $210 billion South Korean giant is expected to widen its smartphone advantage over its Cupertino, California-based rival this year, helped by a broad product line-up.
Apple investors have grown anxious about the company’s prospects amid intense competition from Samsung’s cheaper, Android-powered phones, and signs the premium smartphone market may be close to saturation in developed markets.
Apple shares have slumped 15% this year and the company is reportedly slashing orders for screens and other components from its Asian supplier as intensifying competition erodes demand for its latest iPhone.
Disclaimer: Some pages on this site may include an affiliate link. This does not effect our editorial in any way.
