World’s richest YouTube star PewDiePie shouts racial slur during live broadcast
PewDiePie, the world’s highest paid YouTube star with more than 57 million subscribers, has been slammed for making a racial slur during a broadcast, and not for the first time.
The broadcaster, whose real name is Felix Kjellberg, was reported for posting anti-Semitic content earlier this year and making repeated references to Nazis in videos.
In his latest post, Kjellberg used the “n word” while he was playing a video game during a live online broadcast.
After the slip, the 27-year-old Swede apologised, saying: “I don’t mean that in a bad way”.
In the past, PewDiePie has also been suspended from Twitter for making jokes about so-called Islamic State. Yet, somehow, the YouTuber is reported to have made $15 million (~£11m) through the video platform last year alone, thanks to income from advertising from the billions of views he receives per month.
However, Disney cancelled their contract with him in February this year, stating that while he had a reputation for being provocative and irreverent, some of the videos he made were “inappropriate”.
In one of the controversial videos, Kjellberg paid two people through a crowdsourcing website to hold up a sign which read “Death to all Jews”.
Despite accepting his actions were offensive, he insisted he didn’t support “any kind of hateful attitudes”, and that any anti-Semitism claims were “insane” and “unfair”.
“I am sorry for the words I used as I know they offended people,” the vlogger said at the time.
Nevertheless, YouTube cancelled the release of Kjellberg’s upcoming YouTube Red series Scare PewDiePie 2 and removed the PewDiePie channel from Google Preferred, the network’s advertising programme that aggregates YouTube’s top talent.