Jukely is Spotify for live concerts – and now it’s in London
Jukely allows music-lovers to attend as many gigs as they want for a flat monthly fee. The service is already available in 12 American cities – and this week it arrived in London.
Netflix for live music
Co-founded in 2013 by Bora Celik and backed by the investors behind SoundCloud and Spotify, Jukely comes in three subscription tiers.
The free, basic version of the service scours your social networks, and lets you know about gigs you and your friends may like nearby. Primarily designed for the discovery of new music, the standard app encourages users to enter competitions and see new acts.
However, the really interesting aspect of Jukely comes with its Unlimited and Unlimited Plus subscriptions.
Allowing you to attend an unlimited number of gigs per month for £25, Jukely Unlimited applies the business model for music- and video-streaming services to live music.
Events are added two or three days beforehand, and all users need to do is click on the ones they’d like to attend. For £45 per month, Jukely’s Unlimited Plus package also lets you bring a guest to a gig – or attend another event yourself on the same night.
Although it’s great for discovering smaller artists, you’ll be able to see bigger acts too, with concerts from the likes of Skrillex, Mat Zo and Duke Dumont previously available through the app.
“We’re delighted to bring Jukely to the UK,” said Celik. “The UK is a nation of music-lovers with an unrivalled popular music heritage – making London the perfect place for the next stage in our company’s journey.”
How is it working?
A gig every night for £25 sounds like a bargain – but how is Jukely able to do it, and is it fair on artists?
In an interview last year with Fortune, Celik declined to talk about Jukely’s business model, and only stated that the revenue would be split between the people putting on the show.
The majority of artists are paid a flat rate for appearances, meaning the app should only immediately affect promoters. If the app can deliver increased audiences, venues could enjoy knock-on effects such as more money spent behind the bar, while artists who attract bigger crowds could also demand higher appearance fees for future bookings.
Jukely is still in its infancy, but it’s experiencing moderate success in North America already, with more than 200 promoters and venues signed up to the service.