What did the UK search for in 2015?

According to my own private search history, over the past 12 months, I’ve made 14,895 Google searches. That’s 40 searches a day on average, leaving me wondering exactly when I find time to eat, drink, sleep or write. However, I must do all those things because I’m still living, and still employed.

Fortunately, that data is private, so you don’t see exactly how often I look up Derby County stats or pulled pork recipes, but in broad terms, Google has a general oversight of the world’s search interest over time. It’s what allows us, for example, to see when something or someone has truly captured the public’s imagination, for better or worse:search_interest_over_time_year_in_search

Perhaps more interestingly, though, as we approach the end of the year, it gives us a better year in review than any number of timely retrospective TV shows. These topics aren’t dictated by editorial teams, but by millions of real people, searching for people and topics as they become relevant.

So, what did 2015 in search look like?

That’s the Google global promo anyway. What about in the UK? Well, here’s how the UK’s obsessions flitted from topic to topic over the past 12 months:

Month

Topic

Number of searches

February

‘The Dress’

73m+

February-March

Cricket World Cup

323m+

March

Germanwings 9525

129m+

April

Nepal earthquake

85m+

April

FIFA scandal

42m+

May

General election 2015

61m+

May

Royal baby

105m+

June

China stock market fall

12m+

July

Greek economic collapse

35m+

July

Women’s World Cup

113m+

August-September

Labour Party leadership election

28m+

Peaking September

Migrant crisis

23m+

September

Volkswagen emissions scandal

13m+

September-October

Rugby World Cup

246m+

September

Elizabeth II

100m+

October

Water on Mars

10m+

November

COP21

13m+

November

New Adele album

439m+

November

Paris attacks

897m+

December

Star Wars

155m+

So roughly 43 times as many people care about Adele than about water on Mars. Oh well.

Google goes on to break the most popular UK search terms overall, revealing that the most searched-for celebrities were Jeremy Clarkson and Cilla Black, the most searched-for film was Jurassic World (although I’d imagine Star Wars will cross over before the year is out) and Liverpool were the most searched-for Premiership team.

Oh, and Eurovision was searched for far more often than Game of Thrones, so according to the data, HBO should consider adding some glitzy dance numbers to season six.

READ THIS NEXT:  Google patents a device to search your entire life.

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