This is an interesting move from KFC India…

This is an odd one. KFC India is selling chicken in a box with a built-in phone charger. They’re calling it “Watt-A-Box”.

The phone charger comes at no extra cost to customers when they buy the popular 5-in-1 meal. The meal costs 150 rupees (£1.50). The 6,100mAh power bank is detachable, reusable and is reportedly big enough to fully charge two phones.

KFC India CMO Lluis Ruiz Ribot does an admirable job justifying why the fast-food chain is offering customers a battery with its food. Dancing around the rationale magnificently, Ribot said “Each one of us spends a considerable amount of time on smartphones daily. And the phone battery going dead is almost like a nightmare! No longer is that the case, with the Watt-a-Box around”.

There are no immediate plans to expand this deal to other countries.

FYI: India is the world’s second-largest smartphone market with 220 million users. Samsung leads the market with a 23% share. Smartphone shipments are up 23% YoY too.

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