BT Retail splits into consumer and business arms

BT has announced that its Retail arm will be split into two, to separately target consumers and businesses.

BT Retail splits into consumer and business arms

BT Retail is the division which sells directly to the public and to businesses. It will be split into two new companies, BT Consumer and BT Business, from September.

At the moment, BT Retail is made up of four units: Consumer, Business, Enterprises and Ireland.

The consumer side of BT Ireland and the Wi-Fi section of the Enterprise arm will be folded into the existing consumer division to create BT Consumer, and the remaining sections will become BT Business.

John Petter, who is currently the managing director of the consumer unit in BT Retail, will become the CEO of BT Consumer. Graham Sutherland, who leads the business unit in BT Retail, will takeover as CEO of BT Business.

The current head of BT Retail is Gavin Patterson, who is taking over as CEO of BT Group when Ian Livingston departs in September to become a government minister.

Patterson said BT Retail had “delivered well”, but said the change was necessary. “It is time however for the business to be split in two given the intensely competitive nature of the consumer market and our strong ambitions in the business space,” he said.

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