HTC raises UK price of the Vive because of Brexit

If you’re in the UK and are eyeing up the HTC Vive, you’ll need to dig a little deeper into your pocket to afford it. HTC has announced that it will be raising the price of its virtual-reality headset from £689 to £759, plus postage and packaging.

HTC raises UK price of the Vive because of Brexit

The company 

cites “recent currency valuation changes” and “the current value of the GBP” as reasons for the adjustment, which basically points to the recent economic fallout of Brexit.

The change in price will come into effect from 1 August, which is today. The HTC Vive has always been on the high end of the VR headset spectrum, but the price hike pushes it further into the “early adopters” market. Whether or not this will affect sales of the headset in the UK remains to be seen, but it arguably reinforces the opportunity Sony has with its lower-power but substantially less expensive PlayStation VR – which is due to launch in October for £350.

HTC isn’t the only company to raise prices in the wake of Brexit. The OnePlus 3 had an extra £20 added to its UK price as a result of the pound’s slump following the referendum.

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