Can I Add A Link In My Instagram Post?
Instagram is a social media site known for allowing its users to post pictures and Stories. But, there’s another aspect to Instagram as well.
Many users run businesses and use the social media platform for marketing. To properly market a product, users must direct others to their web pages, YouTube channels, or other sites. But, how do you add a clickable URL to an Instagram Post?
This article will teach you how to add links to your Instagram post and help with some other tips.
How to Add a Link to an Instagram Post
Posting a link to an Instagram Post isn’t as easy as one would think. Instagram limits links to protect users from spam and scams. Unfortunately, this means we’ll have to use some workarounds to our Instagram posts to get users to click links.
Add a Link to Your Bio
If you’re set on a standard Instagram post, your best bet is to add a link to your Bio. Then, let people know to visit that link in the captions of your post.
- You can use the hashtag, “Link in Bio,” to highlight the text making it stand out more.
- Then, users can tap on your profile and click on the link.
The downsides to this method are plentiful. First, the user needs to see the Link in Bio text. Next, they need to click on your profile, and then click on the link. If you have multiple links, you’ll need a Link Tree, further complicating the process.
But, there are other ways to add links to posts on Instagram.
Add a Bit.ly Link
Another option for adding a link to your Instagram post is to create a Bit.ly link and post that in the captions. There are a few drawbacks to this method, too, because your followers will need to copy and paste the link into a browser. Those casually scrolling likely won’t take the steps necessary to visit your website.
But, with a great ad campaign, this method shortens the link making it easier for your followers. Here’s what to do:
- Open a web browser and create an account on the Bitly website.
- Choose a subscription plan. If you need less than 50 links per month, the Free plan will work fine.
- After setting up your account click
- Enter your URL into the second box from the top. Then, click Create.
- Now, you can copy your bit.ly link into your Instagram captions.
If you have a short and simple link it’s probably best to use that instead. But, if you need to direct your followers to a longer URL, the Bitly link works better.
Create An Instagram Story
If you want the easiest solution, you’ll need to forego the Instagram Post altogether. Although a Story is only available to your viewers for 24 hours, you can add a clickable link without any workarounds. Here’s what to do:
- Open Instagram and tap on the Post option in the upper right corner.
- Tap on the Story option.
- Record or upload your Story. Then, tap the Sticker icon.
- Tap on the Link sticker.
- Insert your URL in the text box. Then, tap Done.
- Now, when you post your Story, users can tap the Sticker and go straight to your website.
If you want to keep your Story past 24 hours you can turn it into an Instagram Highlight. The Highlight will remain on your profile until you delete it.
Frequently Asked Questions
Instagram is an excellent place to market your goods and services. But, there are a lot of rules on the platform. This section will answer more of your questions about adding links to Instagram.
Why doesn’t Instagram allow clickable links?
As frustrating as it is, Instagram has a very good reason for limiting linking. Once upon a time, users could include links in captions and comments. However, this function was heavily abused with link spamming in comments and frequent hacking and misusing of profiles. Instagram has since taken a firm stance against excessive self-promotion.
Instagram reacted to the abuse of its platform by banning clickable links altogether.
What about companies that promise workarounds?
Some companies like Linkin.bio and Link My Photos promise to get working links into posts or to fashion Instagram profile pages that can support multiple links.
However, these services cost money and are typically marketed to companies that want the capability to support regular self-promotion without always purchasing Instagram ads.
Fine, How Do I Advertise On Instagram?
If you are interested in creating a linked advertisement, go to Instagram’s advertising page. You can create Story ads, photo ads, video ads, carousel ads, or collection ads.
There are three ways you can purchase Instagram ads. You can just select the posts you want to promote and promote them. You can use the Facebook Ad manager, or you can use the Instagram Partners program to get help with your Instagram advertising.
Do you have any thoughts on posting clickable links on Instagram? If so, please leave a comment below.