How to Check Your TikTok Analytics and Stats

Tracking your TikTok analytics is essential if you want to understand the impact and reach of your content. If this is something that speaks to you, you’ve come to the right place.

How to Check Your TikTok Analytics and Stats

In this article, we’ll provide some useful instructions and tips on checking your TikTok analytics and stats. That way, you’ll know how to get the most out of your content.

How to Check Your TikTok Analytics and Stats?

To check your TikTok analytics and stats, you’ll need to upgrade to a Pro account. Unfortunately, TikTok doesn’t allow regular users access to its analytics section. If you’re out there to promote a brand and are still using a standard account, you should definitely switch today.

Just follow these easy steps, and the doors to the TikTok analytics and stats will open:

  1. Head over to your profile page and click on the three dots in the upper right-hand corner of the screen. This will open your settings page.
  2. Go to the “Manage My Account” section.
  3. Click or tap on “Switch to Pro Account.”
  4. TikTok will now ask you to choose your account type. You’ll see two options: Creator and Business.
  5. Choose the type that best matches your content.
  6. Verify your email to finish the upgrade. If you can’t access your mailbox at the moment, you can choose the “Use phone” option to receive a text message instead.

That’s all it takes – you have now upgraded your account to a Pro version. However, TikTok will only start recording your history from the moment the change was made. This means you can’t track analytics for your activity from when you had a regular account. It will take the app around seven days before it starts showing the insights. TikTok spends that time collecting data for your account.

Once you have everything set up, you can access your Analytics page by following the steps below:

On Mobile:

  1. Go to your profile on TikTok.
  2. Tap on the three vertical dots in the upper right-hand corner.
  3. You’ll see the “Analytics” section towards the end of your Account settings list. Tap to gain access to your analytics and stats.

On Desktop:

  1. Hover over your profile on TikTok.
  2. You’ll see a small pop-up window show up.
  3. Select the “View Analytics” option.

There are three types of data you’ll have access to in your analytics: account overview, content insights, and follower insights.

Profile Overview Analytics

In this section, you’ll be able to track your video and profile views and your follower count. You can view data here for the past seven or 28 days.

If you want to see how many times your videos were viewed in the given time frame, you can do so at the top of the overview tab. Under it, you’ll see the total number of followers for the same period. This part is crucial in pinpointing sudden traffic growth due to a specific video post.

For example, you can see that your video post from last Friday resulted in an increased number of followers for that very day. This gives you essential insights into how engaging your content is and what video type you should make more (or less) of.

Content Insights

In this section, you can track your video performance. You’ll gain insight into which content is the most engaging or trending.  Beware that in the “Video Views” section, you’ll only be able to see data for the freshly posted content – over the last seven days. You can see metrics for videos posted more than seven days ago in the “Trending Videos” section.

When you tap on each video in either the “Video Views” or “Trending Videos” section, you’ll see details such as the number of shares, average time spent watching the video, its traffic source type, and more.

Another way to gain access to your older video analytics:

  1. Go to your TikTok profile and find a video you want to show analytics for.
  2. Click on the three dots next to it.
  3. Select the “Analytics” option.

Followers Insights

In this section, you can learn more about your followers’ demographics and gender. You can see how many followers you gained (or lost) over the past week. If you want to see your followers’ gender distribution, you can do so in the “Gender” section. You’ll also see a “Top territories” list showing the top five countries from which people engage with your content.

Another, if not the most useful, section of the “Followers” tab is the “Follower Activity.” Here, you can track your followers’ activity by the hour and by day. These metrics are essential in helping you time your future content so it gets the most engagement.

Note: To gain access to the “Followers” section, you need to have at least 100 followers.

Additional FAQs

Here are some more questions to help you better understand TikTok Analytics.

What Are TikTok Analytics?

TikTok Analytics is a special tool designed to help creators and businesses track the metrics around their content. It allows insight into useful data such as changes in follower numbers, a profile overview, and video analytics.

You can track how well your videos perform compared to your competitors or how many new followers you received after posting a new video. TikTok analytics is an essential tool for marketers or anyone who wants to have an impact on this social media network.

How Much Time Do TikTok Users Spend on TikTok?

According to the Business of Apps, US TikTok users spend around 500 minutes per month engaging with the app. There has been a steady increase with time, and projections of it only going higher each month.

What Does Personal Profile Mean on TikTok Analytics?

Personal profile is just a traffic source type that tells you how your community found your content. Besides your personal profile, the audience can reach your content through the “For You” page or the “Following” tab.

How Do You Know if Your TikTok Followers Are Male or Female?

If you want to check whether your followers are male or female, you can find that data in the “Followers” section of your Analytics. Simply head over to Analytics > Followers > Gender. You’ll see a pie chart representing your followers’ gender. You’ll also get a percentage number for each group.

Can You Check Your TikTok History?

Although there is no direct option on your TikTok app that will let you go over watched video history, there is a workaround. It includes downloading a folder with your TikTok data.

1. Open the TikTok app on your phone.

2. Go to your profile and click on the three dots in the top right-hand corner of the screen.

3. Head over to the “Privacy” section.

4. Tap on “Personalization and Data” and then “Download your data.”

5. Press “Request data file” to finish. It will take some time to process the file, but after that, you’ll be able to download it as a zip file.

6. Download the file when it’s ready and head over to the “Activity” folder.

7. Look for the “VideoBrowsingHistory.txt” file and open it. You’ll see a list of all your watched videos, including timestamps and links.

You can use this method if you really need to find a video you didn’t previously save to your liked videos section.

Why Can’t I See Analytics on TikTok?

To gain access to TikTok Analytics, you’ll have to switch to the Pro Account.

1. Go to the “Settings and Privacy” page in your TikTok.

2. Head over to the “Manage My Account” section.

3. Tap or click on “Switch to Pro Account.”

After doing so, you’ll be able to see your analytics under the “Pro Account” page in your settings. If you’re using TikTok on your desktop, just hover over your profile picture in the upper right-hand corner and click on “View Analytics.”

What Do Marketers Need to Know About TikTok?

If you’re a marketer looking to promote your product or brand on TikTok, you should start using Analytics today. You can make great use of this tool no matter the industry you’re in.

For example, if you’re selling hair products to females in the US, you can track your marketing campaign through TikTok analytics. If most of your engagement comes from males residing in Canada, you know it’s time to rebuild your marketing strategy.

Each detail of the metrics you find on your analytics page can help you achieve better results. For example, knowing what type of content received the most reactions or views will help you understand your audience’s needs better.

Learn From Your Content and Make It Better

Take your TikTok profile to the next level – start gaining insight into your followers’ metrics. By regularly learning from your page analytics, you can make room for more engaging content that will outdo your competitors. In this article, we’ve provided you with an overview of how to check your analytics and get the most out of them.

Which TikTok analytics section is essential for you? How do analytics help you improve the content your share in the app? Let us know in the comments section below.

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