Spotify unveils “Who We Be” – a live music event in London to celebrate hip hop and grime
Just days after Apple cancelled its annual London music festival, Spotify’s swoops in with its own live music event in the UK.
The night, called “Who We Be”, will celebrate rap and grime with artists like Dizzee Rascal, Cardi B, Giggs, Bugzy Malone and J Hus.
The gig will take place on the 30 November at Alexandra Palace, in north London. Tickets will be available from 10am next Monday, 11 September. You will be able to get them from Alexandra Palace itself, Gigs and Tours or TicketMaster.
Spotify’s night is based on a hip hop and grime playlist of the same name, which has 143,000 followers.
Just last week, Music Business Worldwide reported Apple is axing its annual show at the Camden Roundhouse. Apple Music Festival was held for ten years, and it is not clear exactly why the event has now been shelved.
The Spotify event would not have competed directly with Apple’s festival, which has historically seen artists like Adele, Coldplay, Lady Gaga, Elton John and Britney Spears play.
There are rumours Apple will start to focus on individual artists’ events rather than festivals, as the company has sponsored Drake’s tour and teamed up with bands like Haim in the past.
When it comes to pricing, all the major players have triangulated in their pricing. £9.99 per month is now the defacto amount you should expect to spend on unlimited, ad-free streaming. But there are some differences between them.