Microsoft gets queasy over IE8 vomit advert

Microsoft has pulled an advert for Internet Explorer 8 which showed a woman repeatedly vomiting.

The ad was one of a new series of off-the-wall adverts for the browser, which are being shown online.

Click here to see the adverts – including the one Microsoft pulled

The vomiting ad was designed to illustrate IE8’s new InPrivate Browsing mode. It shows a woman borrowing her husband’s laptop and being shocked at what she finds on screen, prompting her to repeatedly projectile vomit.

A spokesman for Microsoft UK was unable to comment on the pulled advert.

However, a Microsoft statement sent to Cnet.com reads: “We make a point of listening to our customers. We created the OMGIGP video as a tongue-in-cheek look at the InPrivate Browsing feature of Internet Explorer 8, using the same irreverent humour that our customers told us they liked about other components of the Internet Explorer 8 marketing campaign.

“While much of the feedback to this particular piece of creative was positive, some of our customers found it offensive, so we have removed it.”

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