Search Engine Optimization (SEO) used to be the be-all and end-all in spaces where search engine ranking determined your level of success. While this still matters quite a bit, the rise of Generative AI has produced a new goal to strive for: Generative Engine Optimization (GEO).
In this new world, users rely less on the top answers in their search engines and more on what their favorite AI chatbot can recommend to them for their needs. You may want to get in on this, but you’ll need help, too.
Thankfully, there’s an AI for that, and in today’s article, we’ll be looking at four AI visibility products that’ll have you up to date in all the areas you need to be featured regularly in any AI query.
New Game, New Rules
While GEO won’t be supplanting SEO anytime soon, it does shake up the dynamics of how websites and companies now configure their layout and content. AI searches use their own criteria. In particular, Generative Engine Optimization focuses on:
- Content that answers questions and sounds more natural, because just using the right keywords isn’t going to cut it anymore
- Reviews, their volume, and interaction, which build your reputation as a trusted source, according to AI.
- Clear, concise content and site layouts that can easily be scraped and included in an AI response.
- Presence across multiple platforms, which is frequently updated and well-maintained.
The Best AI Visibility Products With Generative Engine Optimization
We’ve assembled some of the top tools to help you become a regular feature in Generative AI searches. These products will help you with all the above and then some. Let’s take a look:
Profound
As the name implies, Profound is a complex and in-depth GEO tool that helps you become seen by providing analysis of your brand based on how it’s mentioned in AI searches, how AI draws from your platforms, and what products appear in those searches. The price tag can also be pretty profound ($399 monthly for the most popular tier) for full functionality. This makes the tool powerful, but best suited for bigger businesses.
AthenaHQ
AthenaHQ was designed with GEO in mind by SEO pros and is all about making the shift from one to another. This philosophy carries over to the product, with AthenaHQ providing tools to help you better understand what chatbots are looking for and how you can optimize your platforms and content to meet the need.
It’s another advanced tool that allows for real-time monitoring, but has no free trial and is relatively costly.
Rankscale.ai
Sometimes good GEO optimization means keeping an eye on what the competition is up to, and Rankscale is happy to oblige. Alongside competitor benchmarking, they also let you know your citation rates and sentiment ranking to give you ways to improve.
Rankscale is also much more affordable than other offerings and works on a credit-based system. The lowest is starting at $20 per month. More features appear at higher tiers, but it’s a good choice for the budget-conscious.
Writesonic
Writesonic doesn’t just report on your GEO presence; it gives you the tools to improve it. What’s more, it’ll also help you out with your SEO rankings, enabling you to get the best out of both search systems.
The Action Center and SEO toolkit provide practical ways to fix, refresh, and optimize your sites and content, and stay on top of the game, making it perfect for any user. The prices reflect this, too, ranging from $39 to $399 per month. Better yet, all tiers come with a free trial.
Disclaimer: Some pages on this site may include an affiliate link. This does not effect our editorial in any way.
