How To See User Data on Who Watched your YouTube Video

YouTube collects data from its viewers. This information is useful for developing an understanding of the types of people who watch specific videos. If you want to know about the people watching your videos, you’re in the right place.

In this article, we’ll explain how to use the YouTube Studio app from your desktop. This will help you gain essential insights into who is viewing your content.

Can You See Who Watched YouTube Video?

YouTube has a built-in analytics tool accessible from “YouTube Analytics.” Via the “Audience” tab, you can find out specific information about the people who watched the videos on your channel, including gender, location, and age range.

Age and Gender

The information in this report tells you the age ranges, gender, and the length of time any individual watched your video. By comparing the results with your other videos, you can see which groups of people are enjoying your content the most.

This is valuable information if you want to appeal to a particular group. To find this report, sign in to your “YouTube Studio” account, then follow these steps:

1. Enter a search for the video you want to know about.
2. Click on the “Analytics” graph icon just below the result.
   
3. Select the “Audience” tab at the top.
   
4. Find “Age and gender” and click on “SEE MORE.”
   
5. At the top right, click on the downward pointing arrow to select a date range.
   
6. Click on the “Filter” icon at the top left to filter the data if you wish.
   
7. When you’re done, click on the “X” at the top right to close the report.
   

Top Geographies

This report tells you which part of the world people are watching your video from. You can drill down on this information even more and find out things like the most popular device types used to watch your content.

It is particularly useful if you want to focus on growing a US-based audience but your stats show that most people are watching from another country. For instance, you could look into why your videos appeal more to people in other countries.

The report can also be viewed by age range and gender amongst other demographics. To find the “Top geography” report via “YouTube Studio”, here’s what you need to do:

1. Sign in to your “YouTube Studio” account.
   
2. Search for the video you wish to find out about.
3. Just below the result, click the “Analytics” graph icon.
   
4. Select the “Audience” tab at the top.
   
5. Towards the bottom, at “Top geography” click on “SEE MORE.”
   
6. To select a date range, at the top right, click on the downward pointing arrow.
   
7. To filter the data, click on the “Filter” icon at the top left.
   
8. When you’re done, click on the “X” at the top right to close the report.
   

When Your Viewers Are on YouTube

This information tells you when your viewers are on the YouTube platform. You’ll see the dates and times when the majority of them were online. Learning your viewer’s usage patterns allows you to pre-plan the best times to upload your videos.

To view this report, follow these steps:

1. Click on “Analytics.”
   
2. Select the “Audience” tab at the top.
   
3. Just below the “Audience” graph, the “When your viewers are on YouTube” graph will display.
   

Now let’s take a look at some of the YouTube reports to help understand your viewer’s preferences.

Other Channels Your Audience Watched

The data in this report shows the other channels your viewers watch regularly other than yours. This provides a true reflection of the other topics your viewers are interested in. This info can be used for new content inspiration and to discover opportunities to work with other content creators.

To find this report, sign in to “YouTube Studio” and follow these steps:

1. Select “Analytics.”
   
2. Click on “Audience” from the tabs just above the “Audience” graph.
   
3. The “Other channels your audience watches” graph report will display on the right, just below the “Audience” graph.
   

Other Videos Your Audience Watched

In this report, you’ll see the other videos your viewers watched outside of your channel. Similar to the channels watched data, this info is perfect for inspiration, new video topics, as well as thumbnail ideas. To access the “Other videos your audience watched” report, sign in to your “YouTube Studio” account and do the following:

1. Click on “Analytics.”
   
2. Click “Audience” from the tabs along the top of the graph.
   
3. The “Other videos your audience watches” report will display just under the “Other channels your audience watches” report on the right.
   

Getting to Know Your YouTube Viewers

YouTube does not reveal the specific identities of viewers but does provide detailed information to help build a viewer persona.

In just a few clicks via YouTube Studio, you can find out demographic details and analyze preferences. The information is valuable in terms of identifying a suitable audience for your videos and to keep your channel growing – if that’s your plan.

What type of videos do you enjoy making? How do you think the YouTube Studio features can help you? Let us know in the comments section below.