How to List in More Places on Facebook Marketplace

Dave Johnson March 10, 2023

Facebook Marketplace is a user-friendly platform, perfect for those looking to sell an item they don’t need or want anymore. But making a sale is much more than just listing a product.

Marketplace offers various methods to optimize your listings, which will help you achieve a quick and successful sale. To raise your chances of selling an item, you need to get as many people as possible to see your product.

How to List in More Places

Upon creating a new listing, Facebook Marketplace will show your listing by geographical location. It will also be displayed in groups where products like yours are more likely to sell. Marketplace will use the brand, style, and type of product to choose the most appropriate groups. To add your listings in more places:

Go to Marketplace and select the item you want to list in several places.
Click on the three dots at the right side.
Select “List in more places” from the dropdown menu.
You’ll see a list of suggested groups with similar products.
Select the group you want to add your listing to and tap on “Post.” Now your product will be seen in the group’s feed.

You can add your listing to as many groups as you’d like. Note that you’ll have to do it one at a time. For better results, choose groups that you think will be most interested in your product to increase your chances of making a sale.

Ways to Optimize Your Listing

When selling your products on Marketplace, there are many easy ways to optimize the performance of your listing.

Share in Your Groups

You can choose to share your listing amongst your friends and the groups you’re already a part of. To share in your groups:

Go to Marketplace and select your listing.
Choose “Share” Next to the boost listing option.
From the dropdown menu, select “Share to a Group.”
You’ll see all the groups you are a member of. Select the one where you want to share your listing.
You’ll see a preview. Click “Post,” and your listing will be seen in the group’s feed.

Boost Your Marketplace Listing

If you want to increase the number of sales of your products through Marketplace, you can choose to boost your listings. However, this will require a monetary investment. Here’s how to set up a campaign for your listings:

Go to Marketplace and select the listing you want to boost.
Tap on “Boost Listing.”
Select your total budget for the recommended campaign duration.

You can also customize your campaign, selecting your budget, duration, targeted audience, and more. Here’s how to create a custom campaign:

Select the listing and click on “Boost Listing.”
Tap “Select Custom Budget and Duration.”
In the duration section, use the + and – signs to increase or reduce the number of days that your ad will be active.
In the total budget section, enter the amount of money you want to spend on your campaign.
Under “Payment Method,” view your ad preview and payment summary.
Click on “Promote,” and your ad campaign will be ready

When selecting “Audience for a Local Listing,” your ad will be shown to people over 18 in a 40-mile radius. To create your own audience:

Select the listing and click on “Boost Listing.”
Tap “Select Custom Budget and Duration.”
In the duration section, use the + and – signs to increase or reduce the number of days that your ad will be active.
In the total budget section, enter the amount of money you want to spend on your campaign.
Click on the little pencil next to the audience you want to edit or select “Create New.”
Define the location. You can choose countries, states, cities, or a mile radius of your location.
Click on “Save Audience.”
Under “Payment Method,” view your ad preview and payment summary.
Click on “Promote,” and your ad campaign will become active.

Enhance Your Marketplace with WhatsApp

One of the benefits of selling products on Marketplace is the possibility of enhancing your publications using WhatsApp. This is only possible as long as you set your publications correctly.

On Marketplace, you’ll not find a button to integrate this social network into your listings. Instead, you’ll need to add a link to your publication’s description. To create your own WhatsApp link:

Type https://wa.me/1XXXXXXXXXX. Don’t use any zeros, brackets, or dashed.
Copy and paste the link in every product listing.

When you receive a message from someone you don’t know through Facebook, it is likely that the message will stay hidden. You’ll need to check your inbox to verify that no message received is left unanswered.

By adding a WhatsApp link, you’ll have one of the most active channels available and a higher conversation rate.

Additional Ways to Optimize Your Listing

Detailed description. Make sure you add a detailed description of your product. It will help your potential buyers know the specification of the products and any other detail that can’t be appreciated in the pictures.
Use keywords. Keywords are the particular words people use when searching for a product. Make sure you use a title that will redirect your potential buyer to your product.
Complete all the fields. An optimized listing provides as much information as possible. That includes the title, photos, price, product tags, location, product condition, quantity, and delivery method.
Conduct some research. Before creating a listing for your product, look on Marketplace for items similar to yours. It will give you a clear idea of accurate pricing.
Choose the correct category. In Marketplace, you can sell a wide variety of products. Make sure to choose the correct category for the item you want to sell.
Reassess every week. It’s good practice to revise your listing information if it hasn’t sold in a week. It could be that the price is too high, or the description is not complete enough.
Promote your listings. You can use other social platforms, like Instagram, to promote your Marketplace listings.

Benefits of Using Facebook Marketplace

High interaction rate. Using all tools available to optimize your listings, your products will be shown to many Facebook users. Anyone interested in the item you’re selling will be able to contact you.
It’s free. To sell products through Marketplace, you only need an active Facebook account which is 100% free. Although several alternatives to boost your listings require a monetary investment, you can still achieve successful sales without them.
Easy to integrate with other social networks. Using other social media platforms like Instagram, you can drive traffic to your listings. While doing this, Facebook will also give more relevance to your articles.

Make Every Listing Count

Facebook Marketplace is an excellent tool for selling products fast. When you create a listing, if it’s done efficiently, it will be shown automatically to many potential buyers.

Start by adding as much information to your listing as possible. Choose the right category and a complete description, including every possible detail that may not be evident in the product’s pictures.

The next step will be to list your products in as many places as possible. Start with your own groups and then add them to the groups Facebook suggests.

Try these optimization methods if your sales on Marketplace haven’t been great. Tell us all about how your sales improved in the comment section below.