Search Engine Optimization, move over. Your days of leading site design might not be over, but they are no longer the be all and end all. There’s a new kid on the block that AI LLMs are using: Generative Engine Optimization (GEO).
It’s no longer search engines you need to design for, but chatbots that recommend your information to users. How do you know if you’re doing things right? In this article, we’ll be looking at one tool that’s here to help with your GEO: PromptMonitor.
What Matters to GEO?

Before we look at how PromptMonitor helps users, it’s useful to see what GEO prioritizes. This optimization differs from SEO in some key ways, including:
- More focus on natural writing and direct answers over the right keywords.
- Presence across multiple platforms, regularly updated.
- Your trust index online through reviews and the like.
- Clear, concise, and well-structured site layouts and content that can easily be scraped and included in an AI response.
Generative Engine Optimization with PromptMonitor
So, where does PromptMonitor fit into this picture? This handy tool provides the analytics to let you know where you sit with leading AI models, with the competition, and with your target audience. Let’s take a look at the main features:
- Track your AI visibility – Want to know what chatbot has been scraping your site? PromptMonitor has you covered. Not only does it provide real-time access of sites accessing your information, but it also shows when and where you’ve been mentioned.
- Find Your Blind Spots – PromptMonitor includes tools like the AI visibility score which tracks your popularity with AI bots over an extended period. The tool also shows you which models aren’t pulling your data for their responses, giving you a better idea of who to aim for. This goes for publishers as well as LLMs, giving you a chance to reach out or create.
- Keep an eye on the competition – It’s also good to know how savvy your competition is with GEO. Tell PromptMonitor who you’re up against, and they’ll provide you with their visibility score to let you know how far ahead or behind you are.
- Knowing the search terms – If you have access to all search terms that AI models want to get answers to, you’ll know how best to tailor content for them. PromptMonitor shows you the keywords of these LLMs so you can focus on optimizing your content.
- Suggestions – Through all the above features, PromptMonitor is constantly providing advice on how to better to optimize your content, stay ahead of the competition, and boost your visibility.
Simple to Set Up
So how do you go about making PromptMonitor work for you? Setup is simple, requiring you to enter your details and sites. From there, the tool gets to work, using various APIs and multiple random queries in real time to provide analytics as accurately as possible.
The tools detect rankings, citations, mentions, as well as the context surrounding them to provide more than just raw numbers.
Pricing
PromptMonitor splits its offering into three tiers, each with a seven-day free trial to test the waters. The starting plan (Starter) runs at $49 per month (currently listed as $29. The most expensive (Pro) is $219, or $129 currently.
What divides the different tiers, apart from price are the capabilities. While all tiers provide daily updates, for example, only the top tiers will offer analytics on all eight major chatbots, and in-depth analytics.
Separate from all these is the Agency Plan, which requires you to email the founder directly to reach an agreement.
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