Tinder Super Likes come to the UK

Curtis Moldrich Read more October 1, 2015

Super Likes have hit the UK, so Tinder either just got much better – or much creepier.

Last month, the dating app announced a brand-new feature called the “Super Like”. More than just a swipe, Tinder said that the new feature would allow users to reveal an even greater interest in a potential partner.

The feature was first rolled out as a trial in Australia, but it’s now been rolled out across the UK and the rest of the world.

How does it work?

Tinders users logging on today will see a new Super Like blue star icon located on the right of the tick or cross, or sometimes in the middle of them depending on the view used. To perform a Super Like, Tinder has also introduced a brand-new swipe direction: up.

The person who has been Super Liked will then be able to see who has liked them, as their pictures will have a bright blue frame, along with a super like star. The catch? Tinder says users will only be able to spend one Super Like each day.

However, the new feature also makes rejection even more obvious; users will be able to make their interest known – without relying on the feeling being mutual.

Why?

There could be two reasons. Tinder has revealed that trials in Australia, saw conversations initiated by a Super Like last around 70% longer.

However, the move also forms part of the dating app’s longer plans to monetize its users. One Super Like a day is currently available for free users, while those with paid subscriptions will get five.

Tinder has done this before. When launched in 2012, it was a free app, but in 2014 it began limiting the amount of likes for free users, and allowed Tinder Plus users to pay for unlimited likes for either £3.99 a month for those under 28 and £14.99 for those over.