Mozilla has a cunning new way of making you care about privacy
Privacy is one of those curious things that everyone says is extremely important, and yet nobody seems hugely fussed about the second it becomes inconvenient. Case in point: over two billion people have a “free” Facebook account, despite knowing full well that they’re actually paying for it – just with data rather than cash. Mozilla is aware of this too: just 1% of people click the Firefox Privacy Notice underneath the Firefox download button on all of their websites. It looks something like this:
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“We know that many Firefox users care deeply about privacy, and we wanted to find a way to increase engagement with our privacy practices,” writes the Mozilla team in a blog post.
“We reformatted the Privacy Notice to make it more obvious what data Firefox uses and sends to Mozilla and others. Not everyone uses the same features or cares about the same things, so we layered the notice with high-level data topics and expanders to let you dig into details based on your interest. All of this is now on the second tab of Firefox after a new installation, so it’s much more accessible and user-friendly. The Privacy Info Bar became redundant with these changes, so we removed it.”
The last bit is extra important, as the company says that the Privacy Info Bar caused users to fiddle with settings that “impacted browser performance” without them “understanding the consequences.”
If they wanted to make people really get into reading the terms and conditions, of course, they could always turn them into a 96-page graphic novel instead.