How to Add a Logo to Your Company in LinkedIn

On LinkedIn, a company logo matters because it helps you to make a strong impression, which is critical in piquing the interest of your target audience without spending tons of cash in the process. Also, it gives your company more visibility when employees add it to their profiles to prove affiliation. As you can see, adding a company logo to your company is essential.

How to Add a Logo to Your Company in LinkedIn

If you don’t know how to add a company logo on LinkedIn, you’re in the right place. This article will tell you everything you need to know.

Adding a Logo to a Company on LinkedIn

When you have a company logo on LinkedIn, your brand is visible and recognizable to others. It also adds weight to your content, effortlessly attracting business prospects and talent worldwide.

If a company has no LinkedIn page, an empty gray or white logo bar appears whenever you reference the company. To change this, you need to add a company logo by creating a Linked page. Unfortunately, only a company owner can create a page and add a logo on LinkedIn— employees or affiliates can’t.

Creating a LinkedIn Company Page to Add a Logo

You qualify to create a company page on LinkedIn if you have an all-star or intermediate-level personal account and several first-degree connections. If you’re a new user, you’ll have to wait seven days to create a company page.

Once you meet these requirements, you should prepare the following:

  • Business name: Keep it short to prevent it from being cut by LinkedIn when you publish your company page.
  • URL: Though it’s necessary when creating a company page, LinkedIn assigns it to you immediately. However, you might need to customize it by shortening it and making it more professional.
  • Logo: This is the graphic image that represents your brand. It should be 300 x 300 pixels and not exceed 3 MB.
  • Email: Create an email domain unique to your company, for example, [email protected].

To create a company page, follow these steps:

  1. Log in to your LinkedIn account and tap “Work” or “For business” in the top right corner of the screen.
  2. Go to the bottom of the menu displayed and choose “Create a company page.”
  3. On the new page, choose whether you want to create a page for a small business, a medium to large business, or an educational institution.
  4. Populate the next page with your company details by entering your name, URL, and website in the page identity section.
  5. Select your company’s industry, size, and type in the company detail section.
  6. Under profile details, you need to upload your logo. Tap “Choose file” and select a logo file from your device.
  7. Fill in the tagline and check the box at the bottom to verify the information is accurate.
  8. Tap “Create page,” and your business page with your company logo will be officially set up.

Even without adding more content to the company page, searching your company name on LinkedIn will display the results with your logo.

Linking a Company Logo to Your Profile

Whether you’re a company owner or an employee, linking a company logo to your profile works the same way.

Here’s how it’s done:

  1. Open your LinkedIn profile and navigate to your profile icon in the top right corner. Tap the “Drop-down” menu beneath it and select “View profile.”
  2. Scroll to the “Experience” section and tap the “Add” icon to the right. Choose “Add position.”
  3. Enter your position title and choose the employment type.
  4. On the “Company name” section, begin typing your company name. Your company name and logo will appear on the drop-down menu. Select it and tap “Save.”
  5. The company’s logo should now appear on your experience description, and you should be linked to the company page. If you click on the company logo, the link will redirect you to the company’s LinkedIn page.

Can You Change Company Logo on LinkedIn

Anything you add to your LinkedIn page, including the logo, is editable. However, you can only edit a company’s logo if you have administrative rights.

Here are the steps to follow:

  1. While logged in to your LinkedIn account, navigate to the top right corner and tap your “Profile icon.”
  2. Go to the “Manage” section, where you’ll find all the company pages you manage. Select the page where you want to edit the logo and wait for the company’s LinkedIn page to load.
  3. On the company’s LinkedIn home page, tap “Edit page” towards the right.
  4. Move to the left sidebar of the edit page and select “Page info.”
  5. Dab the “Pencil” icon to start editing. Select “Delete photo” to remove the logo.
  6. Tap “Upload photo” and choose a new logo from your device library. Wait for the upload to complete and tap “Save.”

If a company changes a logo, and you’ve linked it to your profile, you need to update it to ensure your details are credible.


Do I need to use a specific image format for my company logo?

LinkedIn requires you to use PNG and JPEG image formats for your logo. The image size should be 300 x 300 pixels and 3 MB at most. If you use a larger image, LinkedIn will trim it to the default size, and this might reduce your image’s resolution. On the other hand, if you use a smaller image, you’ll get a message asking you to use a larger one.

Can I add a company logo on LinkedIn if I’m an employee?

You can’t add or change a company logo if you don’t have administrative rights to manage the company’s LinkedIn page. If you’ve linked the company to your profile, you can’t do anything but allow the logo to remain empty until the company adds a LinkedIn page.

Why can’t I see my company name when linking it to my profile?

If your company doesn’t appear in the company name drop-down menu, it has no LinkedIn page. If you’re the company owner, you’ll need to create a LinkedIn page and add a logo for your company to appear in the search results. If you’re a company affiliate, you can request the company’s management to create a LinkedIn page.

Why does adding a LinkedIn company logo matter?

A company logo helps to give your company identity and set it aside from other companies. Prospects and employees would be more willing to network with you when you have a company logo on your page.

Give Your Company a Personality

You can only add a company’s logo by creating a LinkedIn page. You don’t necessarily need to add content on your new page for your logo to be active. Once you set it up, it’ll appear with your company name on LinkedIn search results. You or your employees can link a verifiable logo to your profiles. But it’s only the administrator who can change the company logo.

Do you have an active company page with a logo? Has it helped your company attract talent and meet new prospects? Let us know in the comments section below.

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