How To See Who Viewed Your Videos in Instagram—And Other Important Instagram Metrics

Instagram is a very powerful tool to reach people, whether you are using a personal account or a business one. If you are using Instagram to grow your business, whether as a support tool for your existing enterprises or as a platform in and of itself, you need to be optimizing your performance on the platform, and that means collecting data. One of the most important pieces of data is how many people see your posts and watch your videos.

How To See Who Viewed Your Videos in Instagram—And Other Important Instagram Metrics

Checking the basic popularity of a video is simple. For example, you can see how popular an Instagram video is just by checking out its views or Follows. You can then assess how well it has performed with your audience by comparing those views to other videos you have uploaded. Unfortunately, you can’t find out specifically who viewed your videos.

Video View Count in Instagram

By default, Instagram lets you see how many times your videos are viewed. The process for checking the view count on one of your videos is fairly simple, just follow these steps:

  1. Go to your profile by clicking the button on the bottom right, and select the video that you would like to check the view count of.

  2. Below the video, you can see a number which denotes the number of individual times the video was viewed for at least 3 seconds. 

It’s important to note that video loops don’t count—if someone watches your loop 1000 times, you still only get credit for one view. Although, you won’t find this feature for videos that were uploaded before November 19, 2015.

How to See How Many Likes Your Videos Has

Seeing who liked your videos and how many likes you have is fairly simple:

  1. Tap on the view count below your video.

  2. At the top, you will be able to see how many likes your video has.

  3. Scroll down to find the list of people who liked it.

How to Check Views and Viewers of an Instagram Story

You can also upload videos as an Instagram Story. Stories can be viewed by your followers for 24 hours. After that, they will automatically disappear from your stories, and be sent to your archive.

To upload a video in your Story, follow these steps:

  1. Tap on your own profile picture in the upper left-hand corner to view your own story.

  2. The number of views is displayed in the bottom left corner of the screen.

  3. Swipe up to see who has viewed your Instagram story.

The advantage of posting a video through Stories is that you can see both the total number of views you have and who viewed your video.

Creating a Business Account

To get serious about your Instagram account, you need to convert it to a business profile. This gives you access to a much wider range of analytical tools than a regular account, including Instagram Insights. To convert your account to a business account, follow these steps:

  1. Go to your profile and tap the three bars in the top right hand corner.

  2. Select Settings.

  3. Select Switch to a Professional Account and press Continue.

  4. Select a Category for your Business and tap Done.

  5. Tap Business, and then hit Next.

  6. Choose whether or not to use your contact information and finalize the process.

How to Find Your Metric

Finding your metrics is simple:

  1. Go to your profile and tap on the post that has the photos and videos you’re interested in.

  2. Select View Insights. This will bring up the insights page, where you can see all the data for your post.

Instagram Insights: Important Metrics

Instagram Insights’ Metrics tools only are available for posts created after you start your business account; it’s important to start your business account early on so that you can start collecting data as soon as possible. If you’re spending time and money on producing good quality content, you need to know whether it’s hitting the spot or not; Metrics allow you to quantify the success of your content.


View Count

The view count is the most basic measure of how popular your video is. Instagram views are recorded after three seconds of view time and give you a basic view of how well a video is doing. Instagram regards 3 seconds as a view. This metric is available to all Instagram accounts— just look under the video.


Impressions is a simple measure—it’s how many times a given post has been seen. Multiple views by the same person will drive up the impressions metric, so it’s not a perfect gauge of a post’s popularity.


Reach is the number that most people care about when it comes to a post’s viewership. Reach is the number of unique accounts that have viewed a post. If your mom watches your video a hundred times, it will only increase your reach by one view.


Follows is a hugely useful metric for a given post. Follows is the number of people who started following your account after viewing this particular post. This can tell you what kinds of posts are the best at bringing in new viewers!

Frequently Asked Questions

Can I see who viewed my video post?

For posted videos, the answer is no. The only insight that you have into any other content on the platform is analytics data. This means there are tools available to show you which content people like most and which posts make reach more people. If you’re using a professional account these metrics will help you to grow your followers and reach more people. You can, however, see who views your Instagram story posts

Can I watch my own videos to increase the view count?

The short answer is yes; If you really have a mindset to increase views, use one of your other accounts to watch your videos for more than three seconds to increase the view count.

Wrapping Up

Instagram can be a little overwhelming at first, but once you learn the in’s and out’s of the social media platform it can become a useful tool. If you’re looking for more in-depth information on how to use Instagram, check out this guide on whether or not watching your own videos increases your view count.

Have any other suggestions on using Instagram metrics to assess your posts? Share with us in the comments below!

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