How To See Who Viewed Your Videos in Instagram—And Other Important Instagram Metrics

Instagram is a very powerful tool to reach people, whether you are using a personal account or a business one. If you are using Instagram to grow your business, whether as a support tool for your existing enterprises or as a platform in and of itself, you need to be optimizing your performance on the platform, and that means collecting data. One of the most important pieces of data is how many people see your posts and watch your videos.

How To See Who Viewed Your Videos in Instagram—And Other Important Instagram Metrics

Instagram is one of the most popular social media sites where users share pictures (and increasingly, videos) with their followers. Most Instagram users want to find out how many people are actually watching the videos they post. If you’re doing Instagram professionally or as a support to your business, collecting these metrics is critical to improving your rate of return on the work you put into your Instagram feed. So if you’re running a social media marketing campaign and want to know whether to make more of a particular type of video or want to see who viewed your videos on Instagram, then read on.

Checking the basic popularity of a video is simple. For example, you can see how popular an Instagram video is just by checking out its views or Follows. You can then assess how well it has gone over with your audience by comparing those views to other videos you have uploaded. You can’t find out specifically who viewed your videos, unfortunately. Metrics are the math behind social media marketing and whether you run a small business or just want to promote yourself, that data counts.

Video View Count in Instagram

Instagram lets you see how many times your videos are viewed. Below a video, you can see a number which denotes the number of individual times the video was viewed for at least 3 seconds. Video loops don’t count—if someone watches your loop 1000 times, you still only get credit for one view. Although, you won’t find this feature for videos that were uploaded before November 19, 2015.

How to See How Many Liked Your Videos

To see who liked your videos and how many likes you have, simply tap on the view count below your video. Then, you will be able to see how many likes you have followed by a list of people who liked it.

Uploading Videos on Instagram Story

You can also upload videos as an Instagram Story. Stories can be viewed by your followers for 24 hours. After that, they will automatically disappear from your stories, and be sent to your archive.

To upload a video in your Story, follow these steps:

  1. Tap the Story icon in the upper left-hand corner of your Instagram home page.
  2. Then, record a video to upload. You can also choose to upload a video from your phone’s gallery.
  3. Add filters and other effects to your video.
  4. Then tap ‘Share’ to share your Story with friends or specific contacts.

The advantage of posting a video through Stories is that you can see who viewed your video and the total number of views you have.

Creating a Business Profile

To get serious about your Instagram account, you need to convert it to a business profile. This gives you access to a much wider range of analytical tools than a regular account, including Instagram Insights. You can learn how to convert to a business profile here; it’s simple and you can do it for free.

Other important metrics

While metrics may not seem the most interesting subject, if you’re spending time and money on producing good quality content, you need to know whether it’s hitting the spot or not. If you are doing a social media marketing campaign around Instagram or video content, the success of that campaign needs to be quantifiable. That’s where video metrics become relevant.

In this article, I’m going to discuss the photo and video metrics that you have access to as part of Instagram Insights. Note that these tools only are available for posts created after you start your business account; it’s important to start your business account early on so that you can start collecting data as soon as possible.

View Count

The view count is the most basic measure of how popular your video is. Instagram views are recorded after three seconds of view time and give you a basic view of how well a video is doing. Different platforms count views in different ways. Instagram and Facebook regard 3 seconds as a view whereas YouTube makes you wait a full 30 seconds before it is counted. As we’ve seen, this metric is available to you directly in the Instagram app—just look under the video.


Impressions is a simple measure—it’s how many times a given post has been seen. Multiple views by the same person will drive up the impressions metric, so it’s not a perfect gauge of a post’s popularity.


Reach is the number that most people care about when it comes to a post’s viewership. Reach is the number of unique accounts that have viewed a post. If your mom watches your video a hundred times, it will only increase your reach by 1.


Follows is a hugely useful metric for a given post. Follows is the number of people who started following your account after viewing this particular post. This can tell you what kinds of posts are the best at bringing in new viewers!

How to Find Your Metric

Finding your metrics is simple. Just tap on the post that has the photos and videos you’re interested in, and select View Insights. This will bring up the insights page, where you can see all the data for your post.

Frequently Asked Questions

Can I see who viewed my video post?

While you can see who viewed your Instagram Story, you can’t see who viewed anything else. From posts to videos, the only insight that you have into any other content on the platform is analytics data. This means there are tools available to show you which content people like most and which posts make reach more people. If you’re using a professional account these metrics will help you to grow your followers and reach more people.

Can I watch my own videos to increase the view count?

We have an article here that goes more in-depth on the subject here and according to our most recent tests watching your own video for more than three seconds will increase your view count. If you are having problems with this method (and ultimately it really doesn’t help you gain popularity) Instagram lets you have more than one account. If you really have a mindset to increase views, use one of your other accounts to watch your videos for more than three seconds to increase the view count.

Have any other suggestions on using Instagram metrics to assess your posts? Share with us in the comments below!

We’ve got a lot more information on how to use Instagram. If you’re looking for a good place to start, check out our guide on whether or not watching your own videos increases your view count.

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