Honey – A Quality Service To Save Money, or a Scam?

Honey is an extension for Chrome, Firefox, Edge, Safari, and Opera that allows you to automatically scan sites like Amazon and similar online shops to find the best deals available on a specific product. If you’re looking at a product and there’s a better price available from somewhere else, Honey will notify you. Likewise, if there’s a coupon code available, Honey will apply it.

Honey - A Quality Service To Save Money, or a Scam?

However, as a browser extension, Honey requires certain permissions that may seem invasive. Extensions can access things like your browsing history, login information, and more.

How can you be sure that you aren’t being suckered into a scam? Is Honey actually good at saving you money, or is it another ploy trying to get you to put your data into their hands?

Let’s take a look at Honey to figure out whether you should download this popular extension or leave it far away from your browser bar.

Does Honey Actually Work?

For some people, Honey seems too good to be true. Does it really save you any money?

The way Honey works is pretty straightforward. Once added to your browser, the app adds an extension to the store pages of most major digital storefronts online.

When you install the app, you’re asked to sign in with either Google or Facebook or create a new Honey account with your own email and password.

The feed has deals and money-back ideas, and if you log in, this stuff can be personalized to your tastes. Though the feed might be helpful to some, others may find their time better spent by skipping the installation here and just making a new account.

Using Honey

For the sake of this review, let’s use Amazon as the place to test Honey.

When you load a product page on Amazon, you’re greeted with some new icons on the page below the name of the item. The box to the left details the price history for the product and the number of price changes that have occurred in recent history.

Hovering over this icon allows you to open a link to Honey, but to see the price drops, you’ll need to open a new window. You can view the price history for up to 120 days.

To the right of that price, the history option is a small ‘h’ with a plus sign. Clicking this allows you to add the product to your drop list. The drop list feature allows you to track the price of a product and be notified when the price drops.

The next place Honey shows up is in your cart. This is where Honey automatically finds and applies coupon codes to items in your cart.

Open the extension in your browser bar. Honey will automatically tell you whether or not you have a high chance of finding a coupon code for your products.

Even if it indicates that you have a low chance, you can still try to find a coupon code. The extension will automatically begin running through possible options for your coupon codes, immediately inputting them into the product to try to save you, the end consumer, some cash.

The tool is quick and easy to use. It only takes a couple of clicks to save money. After finishing, Honey will either choose the best coupon code or tell you that you’ve already got the best possible deal.

If you’re looking for the easiest way to save money when shopping online, you’ll find it difficult to find something better than Honey.

So, yes, Honey does actually work. However, if your main concern relates to your privacy while using the extension, read on to learn more about Honey’s privacy policy.

Things to Consider

You need to be careful and consider what you’re giving to Honey. As the saying goes, if you aren’t paying, you’re the product. There are definitely concerns to be had regarding your data and privacy when using Honey.

Honey Gold

So, let’s discuss how Honey makes its money to earn back its operating cost while also turning a profit. The company explicitly says on its site that data is never sold to third parties, and the company has an extensive privacy policy.

Still, it’s important to note that Honey does end up gathering information on you as you shop. It’s no more data than something like Google or other utilities on the web have, but for those who avoid products like Gmail, Honey is most definitely not for you.

Honey primarily makes its money by either featuring special deals with certain storefronts—they create a deal with the company and receive a certain share of the cash you spend with the coupon code in return—or through something called Honey Gold.

To many, Honey Gold may ring alarm bells as soon as they see it. Honey Gold is offered to you as soon as you create an account with the product, but there’s a good chance you didn’t look into it too much when you made your account.

It’s a rewards program. One that gives you a certain percentage back when you shop at partner websites. You do have to activate the extension, which makes it a bit more secure than your usual utility.

Basically, once you’ve earned 1000 points (spent a thousand dollars), you gain a $10 gift card for stores like Amazon or Walmart. It’s effectively a 1% credit on your purchases. Not bad, right?

Privacy Policy

Overall, Honey is pretty respectful of your privacy. Unlike other websites, Honey has done its best to be clear and upfront about privacy concerns.

Their privacy policy is pretty easy to read and understand, and in May of 2018, they published a manifesto on their site surrounding Honey and privacy. This made it clear that the data they collect goes towards building a community and crowdsourcing information as it pertains to deals and working coupon codes.

To their credit, Honey makes it clear what data they collect on their website, and uninstalling the application is easy and simple if you don’t agree with their own privacy policy. If you’re concerned about the data they collect, definitely read that piece in the link above.

In summary, Honey collects your device ID and IP address, your browser type, your operating system, how you engage with websites, and URLs. Of course, the extension gathers data for Google Analytics, but you can opt-out by visiting the website.

All things considered, Honey has indicated that it protects your data and does not sell it to third parties. Though, if you’re particularly concerned about your privacy, you may not want to add this extension to your browser.

Final Thoughts

So what’s the bottom line?

We’re giving Honey a recommendation as it is a great way to save money online. However, if you aren’t comfortable with their privacy policy, you shouldn’t use the app.

Know any other great ways to save money online? Share them in the comments!

30 thoughts on “Honey – A Quality Service To Save Money, or a Scam?”

Jack Mehoff says:
Honey Gold is the biggest fraud I can imagine. My friend Rich warned me about their scqms…and guess what…he was correct..
He was lied to about a 50% off a hybrid water heater at Home Depot as were countless others, including me. There simply was no such discount according to Home Depot.
Honey totally scammed me out of $50 they promised on a Dell laptop that I only selected because of their offer. I even dialogued with them and sent a screenshot evidencing their failure, all to no avail. I sincerely hope they go out of business. It’s a total scam. Their competitors like Rakuten Ebates, RetailMeNot and now even CapitalOne shopping all do the same thing with more integrity.
Evissam says:
It’s amazing what clowns are willing to give up for a little “free.”
Brian Kyle says:
Its a scam…you can do better on your own…they hope your stupid and cant figure that out…”Nothing” is free kiddies….
JJ says:
I think it is a scam. I used it today on Groupon.

It brought up a much bigger discount that Groupon is promoting today (you see it come up as it scrolls through) – so it’s aware of it – but then applied a much less discount from someone else. Makes me wonder who is getting kickbacks.

Silly Rabbit says:
It often saves me a few bucks, once over $100 on a three night hotel stay. And earns me about $30 a year in rewards. I like it.
David Raasch says:
Honey has worked for me just fine! I use it primarily for Amazon and it HAS saved me money! I especially like how it can show me the PRICE HISTORY of an item. And yes, they even rewarded me with a $10 gift card recently. I could choose from multiple major stores, but I ended up choosing Amazon.

My only complaint is that for the past few weeks, those little links they make in pages on Amazon that allow you to see price history or ask Honey to start notifying you about price changes are no longer there! I emailed them about it and they said they were aware, but then said something like “But you can still use this on 30,000 online stores!” So what. I don’t care. They offered NO ETA on a fix, nor an explanation. Hell, personally, I think they should have EMAILED EVERYBODY about it once they discovered it… and promise to email you when it’s fixed. But they don’t communicate. I have this gut feeling that Amazon decided to block them.

Peggy Jacobson says:
Honey has saved me money on many of the websites I purchase from. I’m totally surprised to see all the negative comments.
TW says:
Never once had a coupon from Honey work.
Seriuosly says:
Honey has never actually given me a discount on anything I’ve ever tried to buy
Abigail says:
Anyone who says this is legit is lying. I’ve tried it dozens of times on multiple websites every time it comes back invalid.
James H. Van Houte says:
I used to work for the government. This company, as is the case with many others, provides user details to the DHS in exchange for a stipend based on bulk data courtesy of the US Treasury. Accepting terms from the DHS thereby enforces a NDA that prevents disclosure to the public whose data is being collected, transmitted, stored and analyzed. This may sound benign until you consider the increasingly ideological polarization of our political system. Our friends in China for instance are having their personal sentiments uploaded and many dissidents are in turn becoming commodities in the global organ trade. Could such a thing happen in the US as our nation gradually moves toward a Marxist state? In twenty years or less? Perhaps. What is the price of free? One day, it may be more than our freedom but our very lives. I think we should decline such services and ask of our state and federal Representatives and Senators to uphold the 4th Amendment of the US Constitution.
James Van Houte says:
I left out “may be” as in “This company, as is the case with many others, may be providing user details to the DHS in exchange for a stipend based on bulk data courtesy of the US Treasury. I can’t say this company is engaging in such acts. I simply know that many are – namely Apple and Google.
Gary Sapone says:
Thanks for the heads up. I like to look for varied info on something I am researching- like to look at both sides. Lets just say I appreciate an alternative view- definitely something to think about. What you are saying is very logical and I think you are being objective in trying to share an opinion without pushing people into believing it. THANKS FOR TAKING THE TIME TO SHARE.
Eva says:
Thank you for this review. Other than the privacy issues, initially it seemed reasonable. I think I shall pass on “Honey.”
Erin says:
Thank you for this article & also for those who gave their opinions on Honey!!
JB says:
I’m not adverse to Honey collecting data provided their data source is secure. Any review/comments on how secure Honey’s data is, i.e. probably of it being hacked, stolen and sold?
Fieryelf says:
This is clearly a data collecting add on hidden as a coupon generator.
Bob says:
I bought a website domain that cost £10 and then it went down to £3.95 with honey, I’ve had multiple reductions on stores don’t know what everyone is complaining about.
Codi says:
It’s HORRIBLE! I immediately uninstalled Honey after I went back into my browser (Safari) preferences and saw that Honey accesses AND stores all sorts of things, like your contacts AND EVEN credit card info!
xfchxgbdzgsdfbxgd says:
all addons and extentions do that lol. google drive does too. maybe learn the basics of the internet
Poop says:
No, that’s not how it works at all. You are a fool.
Ann says:
Does Honey also work on Canadian sites?
Josh says:
Don’t forget the Honey Gold. I have had Honey working in the background for about a year now and today I looked at my Honey Gold balance and had over 6000 points = $60 available, which I took as Amazon credit.
Jim says:
Can we just get back to reviewing how the app works and stop with the identity sensitivity?
Dee says:
You silly rabbit ‘identity sensitivity’ is very important and I consider it to be apart of reviewing the app. Thank you! To the reviewer that was smart enough to notice.
Carla says:
Agreed. That is why I am checking NOW, about info it collects/stores, because it’s SO much harder (nigh impossible to verify too) to remove all such collected data. Just because a CSR tells you data is deleted doesn’t mean it IS SO on their server. They have no firsthand way to assure that has occurred. If you know tech, you know scrubbing data is often only semi complete. (Ex: the stuff FB retains even on closed user accts!). AND… if they are not benefitting from our data, WHY do they need permission to access ALL our site data? All usually means ALL, kiddies.
Joshua Lee says:
SO is this a virus causing scam or not?
Linette says:

Before installing Honey, my items were discounted greater than after installing Honey. Now I cannot get back to the original price that I had in my cart. I called the store that was shopping at, and apparently Honey applies changes to the cart. Luckily I took sscreen shote of BEFORE Honey Discount and AFTER Honey Discount to show the extreme differences.

I would share the Before and After Honey “Discount” if there were the ability to attach a screenshot, but I was able to post it on Facebook.

UNFORTUNATELY, even though I uninstalled Honey, my account is now associated with that “HONEY Discount” so I am unable to get back to my original prices except by working with the seller. They have to manually change all prices back.

Tennis shoes Original Cost $39.95 My Discount $28.99 Honey Discount $35.96.
Mid-rise Knit Boot Original Cost $39.99, My Discount $28.99, Honey Discount $33.26
Paw/Heart Hoodie Original Cost $39.99, My Discount $29.99, Honey Discount $35.96
Purple Paw Hoodie Original Cost $36.95, My Discount $29.99, Honey Discount $33.26
Paw Floral Applique Original Cost $39.95, My Discount $29.99, Honey Discount $35.96


Ryan McSweeney says:

This sounds like a problem that is easily fixed by clearing your web browser’s history for that shopping website.

By clearing its history, Honey has no way of holding domain over your digital shopping cart. 🙂


Linda Clarke says:
I downloaded Honey. Wasnt sure if it was what i wanted chose to delete the program. After deleting program i can no longer access any programs on my laptop. Comp turns on but all i see on the screen is the word Apple and the twirly icon just keeps going round and round. Any ideas?
Jim says:
Anyting negative to say about how honey works?
Kiyoko says:
My computer takes a long, long time to load a website at times since I installed Honey. I sometimes get a message from Firefox saying Honey is slowing things down. It gives me the options to click on Stop It and I do. But it keeps happening. It is maddening how slow sites take to load now. And I don’t understand the de-install directions.
HoneyShop says:
How does Honey operate in finding deals, exactly? Does the company behind Honey get told the products you’re shopping for? (I’m trying to imagine how else they’d be able to check against their database of bargains, codes, etc., and can’t come up with any other way…)
craig says:
I’m not a robot Honey >>>>
Brianna says:
I believe they get a large majority by collecting codes that other users have shared. They ask that if you know of any that work that you share them so others can use them.
Jessi says:
I still have questions about the usage of data. “This app can read and change your data on all the websites you visit”. While I’m aware that this is literally just how the app works in the first place, I’m going to be digging into the terms and conditions before adding.
what did you find?
Florin says:
Good and very useful review, thanks for posting it. Just wondering how the folks who developed Honey make any money? How much tracking or information selling goes on behind the scenes? Not that it’s necessarily a bad thing, but I like to be aware of things like those…
Josh says:
From what I heard they get some form of commission from sells made to sites that agree and that’s why it doesn’t work on all sites…. From what I’ve heard they don’t sell any information to anyone but I’m not positive any of this is the case… This is just what I have heard
CJ says:
Honey makes money the same way that cashback sites like Quidco make their money – commission on sales that they bring to the website. It’s they’re actually talking to the voucher providers and skimming something off the commission that they make. Think of it like this:

Retailer A wants to drive up traffic to their site. They bring in Voucher Operator B and instruct them to release a certain offer, and for every sale using one of their vouchers, Company B gets 1% of the trade. Voucher Site B then talks to Honey and offers them X amount of said commission for every voucher that is applied by Honey

Individual transactions are pretty small, only a few pence each, maybe. But lets say that once per day, each of Honey’s 10000 (reported) vouchers generates them 10p. that’s £1000 per day.

Shannon says:
Thank you very much for this review! You answered all my questions.
bob says:
[i] test [i]
Jack says:
“That, folks, is what we call fragile masculinity.”
That folks, is what we call a comment from a moron.
baffled says:
“Certainly not a name I would normally pay any attention” That, folks, is what we call fragile masculinity.
*rolleyes* says:
That, folks, is making large assumptions based on a single line of text.
OverSensitive? says:
Sheesh. Sensitive much? I completely agreed with the original comment of “Certainly not a name I would normally pay any attention”!! The name tells you NOTHING about what it does and sounds like something either sticky or food related to me. I’m female and your biased male bashing concept never occurred to me.
Cool says:
Youra Fool says:
Yeah, “Honey” sounded like a Tinder knockoff or some sort of Escort app when I first heard about it. So it has nothing to do with “fragile masculinity”. Stop imposing your toxic biases on everyone else. You do you, hmkay.
Ellie says:
Yaaa that initial comment about the fragile masculinity doesn’t really make a lot of sense I don’t really think what the author of this review said indicates any insecurity it does sound like a dating website. On a different note when I try to use honey with amazon it tells me that every product ‘m looking at is the best deal any way to fix it?

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