How to Send a Campaign to New Subscribers in MailChimp

Lee Stanton July 21, 2022

If you’re looking for a way to scale your business and engage your audience, Mailchimp is the leading marketing platform. Mailchimp helps you create engaging email campaigns to capture your audience’s attention through eye-catching content.

This article will discuss creating and sending an email campaign to new subscribers. We’ll also cover how to resend a previous campaign to a new audience. Keep reading to learn more.

How to Send a Campaign to New Subscribers

Mailchimp allows users to design interesting emails that recipients won’t send to the Trash folder. Creating a campaign involves several steps. You select the type of campaign and move on to the email builder, where you add recipients, pick a template, and refine the mail’s content.

FIRST: Make a Campaign

Follow the steps below to create a successful Mailchimp campaign.

Log in to Mailchimp using your account credentials.
Click on the pencil-shaped “Create” button.
Select the “Email” option.
Select the type of campaign from the drop-down menu. Mailchimp offers three options: regular, automated, or plain-text.
After typing your campaign name, tap “Begin.”

THEN: Build the Email

Here’s how you can set up your email in Mailchimp.

Find the “To” field at the top of the interface and click on the “Edit Recipients” button.
The drop-down menu will categorize your audience into several groups. Select “New Subscribers” from the list of options.
Tap the “Personalize ‘To’” feature to enable it. This minimizes the chances of your campaign landing in the “Spam” folder.
Choose the appropriate merge tag and tap “Save” when you’re ready to move on.
Navigate to the “From” section and type the name of your business in the “Name” field. Or use a phrase your subscribers are familiar with and associate with your business.
In the “Email address” field, enter your mail address. Mailchimp might prompt you to confirm your domain name.
Head to the “Subject” section and press “Add Subject” to type the mail’s subject line. Keep it short and sweet and align it with the campaign’s message.
Enter the preview text. Keep it under nine words, and don’t use more than one emoji and 60 characters.

FINALLY: Pick a Template and Refine the Content

Once you’ve built your campaign’s skeleton, it’s time to flesh it out with an attractive template.

Press the “Design Email” button and select a template. If you’re subscribed to Mailchimp’s free plan,
You only have access to the basic templates. You’ll need to upgrade your subscription to view the more advanced options.
Head to “Saved Templates” to view layouts used in previous email campaigns.
Press the “Code your own” option to upload a custom layout from a URL or zip file.
Navigate to the right part of the interface and find the “Content block” tabs.
Move the blocks with your cursor to rearrange the email’s content.
Use the “Styles” tab to adjust the background, colors, text size, fonts, spacing, and headings.
Go to the “Preview” menu and select the “Enter preview mode” option.
When you’re satisfied with the mail’s content, click on the “Send” button to launch your campaign.

Since you’re engaging new subscribers with the campaign, remember to end the mail with a compelling call to action (CTA.) The CTA should encourage subscribers to complete a task like trying a product, visiting your web page, or watching a video.

After a few days, open the “Report” page to see how the audience responded to the campaign. Mailchimp compiles information on which subscribers clicked on the email and generates a detailed performance graph.

How To Resend a Mailchimp Campaign to New Subscribers

Mailchimp is user-friendly, and instead of making a campaign from scratch for new subscribers, you can resend a previous campaign to boost engagement. You’ll first replicate the original email, edit the recipients, and see how the campaign performs on the Report page.

FIRST: Replicate the Sent Campaign

Log in to Mailchimp with your account information.
Click on “Campaigns” and select “All Campaigns” from the list of options.
Find the campaign you wish to resend, tap the drop-down menu, and press “Replicate.”

After Mailchimp opens the replicated copy, it will take you to the Campaign Builder page.

THEN: Target New Subscribers

When you get to Mailchimp’s Campaign Builder, you can redirect the replicated mail to your new audience.

Navigate to the “To” field in the upper part of the window and tap the “Edit Recipients” option.
Select “New Subscribers” from the list of options.
Press “Personalize ‘To’” so the campaign avoids the “Spam” folder.
Tap the “Contacts match” menu and click on “All.”
Select “was” sent next to the “Contact match” area and pick the campaign name.
Click on “Add.”
Select “did not open” next to “Campaign activity.”
Press “Update Recipient Count” to view how many new subscribers will receive the email.
Tap “Save” to save the replicated campaign.
Send the emails or schedule the campaign for later.

FINALLY: Track Campaign Success

The Report page will show you how well the new audience responded to the campaign. You’ll see how many people opened the email, clicked on the included link, and made a purchase by pressing a linked page.

FAQ

Can I resend a campaign to old subscribers?

Since Mailchimp keeps track of which subscribers didn’t open a campaign, you can use this information to create an audience segment and resend a copy of a previous campaign. However, it’s best to wait a few days after the old subscribers receive the initial email to prevent mass unsubscribing.

Capture the Attention of New Subscribers With Engaging Campaigns

Although Mailchimp is a relatively simple to navigate marketing tool, some users may struggle with the email features. Hopefully, this article has cleared up any lingering confusion regarding sending and resending campaigns to new subscribers. Before hitting Send, ensure you end the campaign with an engaging CTA to keep the new subscribers interested.

Do you use Mailchimp to up your email marketing game? Which features do you like the most? Has the Report page helped you make more successful campaigns? Let us know in the comments section below.